150: 5 Lessons Learned Building my Business: Meg Rentschler

Today’s show is a solo episode in which I share five lessons I learned in building my business. I’m sharing an honest look at my journey as I transitioned from therapy to coaching, even the mistakes I made and the things I would do differently. I hope it helps you with the choices you make in building your business.

Show Highlights:

  • Mistake #1: Diminishing my differentiator
    • Why I didn’t think my background as a therapist would be a valuable asset
    • How my comfort level with struggles, emotions, and relationship dynamics helped my transition to executive coaching
    • Tips:
      • Get clear about who you are and what you bring to the table
      • Think about your unique value, skillset, and approach
      • Do you need additional training to address deficits?
    • Mistake #2: Looking for a shortcut to build my coaching clientele
      • How I got certified as a productivity coach from a place of fear, and not from a passion or strength
      • How I collaborated with people that weren’t a good fit for me
      • Tips:
        • Give yourself the room to build your business
        • Remember that just because something works for someone else doesn’t mean it’s the best fit for you
        • Think of relationship building as your biggest business builder
      • Mistake #3: Neglecting to get really clear on my business goals and vision
        • How I wish I had done more vision work with my 1-year, 2-year, 5-year, and 10-year plan
        • How creating a clear vision brings more clarity
        • Tips:
          • Consider your future plans and write them down
          • Establish a partnership with a coach
        • Mistake #4: Building up my business through investing in programs and systems before I was ready
          • Systems are vital but beware of costs that come along before you need that level
          • Tips:
            • Find the right plan for you and start small at first
            • Tap into resources that will help you explore what other coaches are doing
          • Mistake #5: Not putting enough attention to list building
            • Now is the time to use electronic devices to bring value to clients by connecting with them
            • Why you need a healthy email list of clients and prospects
            • Tips:
              • Keep your business pipeline full with giveaways or lead magnets
              • Start intentionally building your list today!